Sunday, 29 November 2009

The FTC mania

I watched Erin's video and...

I don't agree with it entirely (by the way I Love Erin). The FTC rules come into effect from the 1st of December 2009. Here is an excerpt from pages 4-5.

Example 5: A skin care products advertiser participates in a blog advertising service. The service matches up advertisers with bloggers who will promote the advertiser’s products on their personal blogs. The advertiser requests that a blogger try a new body lotion and write a review of the product on her blog. Although the advertiser does not make any specific claims about the lotion’s ability to cure skin conditions and the blogger does not ask the advertiser whether there is substantiation for the claim, in her review the blogger writes that the lotion cures eczema and recommends the product to her blog readers who suffer from this condition. The advertiser is subject to liability for misleading or unsubstantiated representations made through the blogger’s endorsement. The blogger also is subject to liability for misleading or unsubstantiated representations made in the course of her endorsement. The blogger is also liable if she fails to disclose clearly and conspicuously that she is being paid for her services. [See § 255.5.]

In order to limit its potential liability, the advertiser should ensure that the advertising service provides guidance and training to its bloggers concerning the need to ensure that statements they make are truthful and substantiated. The advertiser should also monitor bloggers who are being paid to promote its products and take steps necessary to halt the continued publication of deceptive representations when they are discovered.

This point clearly says see section 255.5, which is the section on material connections.

Another excerpt from page 3

Advertisers are subject to liability for false or unsubstantiated statements made through endorsements, or for failing to disclose material connections between themselves and their endorsers [see § 255.5]. Endorsers also may be liable for statements made in the course of their endorsements.

I think this is the confusing point. It looks like only the advertisers are liable for non-disclosure.

From Section 255.5, page 12

Example 7: A college student who has earned a reputation as a video game expert maintains a personal weblog or “blog” where he posts entries about his gaming experiences. Readers of his blog frequently seek his opinions about video game hardware and software. As it has done in the past, the manufacturer of a newly released video game system sends the student a free copy of the system and asks him to write about it on his blog. He tests the new gaming system and writes a favorable review. Because his review is disseminated via a form of consumer-generated media in which his relationship to the advertiser is not inherently obvious, readers are unlikely to know that he has received the video game system free of charge in exchange for his review of the product, and given the value of the video game system, this fact likely would materially affect the credibility they attach to his endorsement. Accordingly, the blogger should clearly and conspicuously disclose that he received the gaming system free of charge. The manufacturer should advise him at the time it provides the gaming system that this connection should be disclosed, and it should have procedures in place to try to monitor his postings for compliance.

Section 255.5 has an example showing you must disclose if you received stuff for free. The liability part says see section 255.5 and also, that you must disclose if you were paid.

So the conclusion from the paper: If you were paid to post or got the stuff for free, you must disclose that or else you, as well as the advertiser could be liable (unless you don't operate in America).
I do agree that they will be targetting people with many hits and even though the FTC may not have the outright authority to fine an individual blogger, it's the law isn't it? A way will be created because we have been warned. Also, the brand can probably share the liability with you or hold you liable.
Just play it safe and disclose whether or not you think you can be fined.

Look like a star by Lauren Luke Review

Look like a star by Lauren Luke

Pages: 208
Price: £16.99
Weight: 520 grams
Available from: Any major book store
HRP Rating: PhotobucketPhotobucketPhotobucket

I have to say I was very eager to get my hands on this book. I am extremely proud of how far Lauren has progressed from YouTube tutorials. I enjoy her tutorials when I get to see them and when the lighting allows me to see what she is doing clearly.

My first impression: The book is colourful!
You get 15 pages of basic information and 25 celebrity look tutorials.

Of the 208 pages in this book, 44 are full of random information. Stories about Lauren's life, fan notes, dedications, random 'talks' etc. That's 21% of the book filled with stuff you don't need. I suppose her story is a very important aspect of who she is hence the inclusion but I was particularly annoyed at how 2 whole pages were used to introduce a chapter and for every time Lauren wants to say something e.g. 'I want to make everyone feel special'.

The basic information is exactly that- basic! If you are not entirely new to makeup skip those pages. There is no detailed information on highlighting and contouring and special application techniques.

Finally I got to the main bit, the celebrity looks. I have to say I was disappointed in most of it. The celebrity photos are are there but she does not replicate their looks at all. She merely uses them as an introduction to the look she is trying to create. If the book had said celebrity-inspired it would have been different but it says 'Learn how to recreate your favourite celebrity looks'.

So I decided to replicate one of the looks to see how easy the book is to follow. I chose the Taylor Swift natural glow look on page 50.

Before every look Lauren has helpfully compiled a list of everything you need for that look. For this particular one, I need:
  • Beige creamy eyeshadow
  • Peachy gold frosted eyeshadow
  • White frosted eyeshadow
  • Silver pewter frosted eyeshadow
  • Black mascara
This is not all for this tutorial but I'm only attempting the eye look.
By the way there are no images of the colours- so everything is left to your imagination. Can I just express my amazement at the vagueness of the colours I'm supposed to use? What is peachy gold?

On to the tutorial then...
First I'm to apply the beige creamy eyeshadow with my third finger (even though I've always known that ring finger is better as it applies the least pressure on the eyes) on my lids all the way to my eyebrows.

Next is to apply the peachy gold frosted eyeshadow with my eyeshadow brush all over the lids, into the crease and slightly beyond the outer edge. Lauren has a page in the beginning where she list all the brushes with images of what they look like. I mixed a gold and a peach eyeshadow together.

Next is to apply a white highlighter with my finger under my brow and work down to the crease. My first problem with this instruction is that there is no highlighter in the list of things I need. I only have white frosted eyeshadow and I don't think I can apply that with my finger. So I'm going to use my angle liner brush to apply a bit of white frosted eyeshadow underneath my brows.

Now I'm supposed to tilt my head back and apply the silver pewter eyeshadow with my blending brush in circular motions along the crease towards the inner corner. I must not allow it to be too dark.
Why am I tilting my head back? And if I tilt my head back how can I see the mirror?
(Honestly try it for yourself). I'm gonna do it my own way, with my head straight.

The magic tip for this look: Try not to get eyeshadow into your eyes because it hurts! (how helpful)

Now I'm to use my angle eyeliner brush to apply the same colour (I assume its the silver pewter) on the lower lash line to two-thirds of the way inwards.

Finally, I tilt my head backwards and apply black mascara upwards and outwards to the upper and lower lashes.

I took 2 attempts to get this right. The first attempt was quite disastrous, mainly because I didn't get the colours right. It looked like she was wearing black eyeliner in this look, but there is no mention of it in the tutorial. I think I got the look OK with some tweaks here and there ( I am a different skin tone from Lauren obviously). It was very hard to pretend I am not a makeup artist. I can see a beginner struggling with these instructions. The descriptions are quite vague and there are few or no images to help.

First Attempt:

2nd Attempt:
Taylor Swift


Didnt she say don't get it too dark?

My conclusion:
If you are new to make up or you would like a quick guide to creating different looks, then try this book. It uses very simple terminology and the instructions are straight forward. When you read it it's like Lauren is there talking to you. The colour descriptions are a bit vague but the basic idea is there and you can gauge from her eyes what you are supposed to look like afterwards.

If you are a professional or good with make up, this book is not for you. She does all the looks on herself and this makes the book comes across as if it was rushed. Like she just took old pictures of looks on herself, wrote out some quick 'how to' and then looked for celebrities to match with the looks. With more time investment; and clearer and more detailed tutorials, this would have been a better book. The tips are silly sometimes and at 16.99, this, in my opinion, is way more expensive than it is worth. Luckily you can get it for about £10 from Amazon.

Looks like someone is going to get this book from me for Christmas after all. I shall stick to the YouTube tutorials.

If you have/get this book and try out the tutorials, let us know how you got on, especially if you are new to makeup.

Stay beautiful...

Moving Homes

HRP has secretly been building her permanent home and is relocating there on the 29th of December when she will be celebrating her first anniversary on blogsville and the super duper 2010!!!

I'm so excited. It's going to be awesome and full of amazing things...just like I've always wanted.

Friday, 27 November 2009

The Posh Girl's Guide to holiday gifts: Lip Glosses

I highly recommend Jane Iredale Chocoholicks, MAC Mischief Makers and Stila 24kt. You can't go wrong with lip glosses :)

All images link back to their sources.

Stila 24kt luxe Lip Gloss Collection (£39.00)

Nars D. Lovely Lip Gloss Coffret (£34.00)

Lancome Juicy Tubes Flower Edition Set (£33.00)

Dior Palette for Lips (£32.00)

Clinique High Shine-To-Go (£30.00)

Bobbi Brown Lip Gloss Trio(£28.00)

Estee Lauder Gloss To Go (£26.00)

Jane Iredale Chocoholicks (RRP £25.46)

MAC Mischief Makers: 5 Sexy Shenanigans Mini LipGlass/Lustreglass (£23.50)

Elizabeth Arden Holiday Lipgloss Deluxe Pouch (£22.00)

Bare Escentuals Buxom Babes Winter Escapade Set (£20.49)

Benefit Glitz; Glam & Gloss (£19.50)

Prescriptives PX Mini Moonbeams Gift Set (£14.40)

Burt's Bees Lip Gloss gift kit (£12.75)

Smashbox Rapture Lip Gloss Collection (£11.70)

Debenhams Cake Lip Gloss Set (£8.00)

17 Mini Lip Gloss Library (10 glosses) (£6.00)

Thursday, 26 November 2009

The Posh Girl's Guide to holiday gifts: Travel brushes

Some beautiful travel brush sets, for the posh girl you care about :)
All images link back to their sources

Bobbi Brown Black Plum deluxe brush collection (£180.00)

Hakuhodo Maple 6 Basic Set ($192.00)

Chantecaille chic travel brush kit (£125.00)

Laura Mercier travel brush set (£122.24)

Dior Cannage Collection travel brush set (£46.44)

Bare Escentuals travel brush kit (£38.00)

Sigma Makeup travel kit- nice in pink ($49.00)

Smashbox socialite brush collection (£20.00) On sale at £11.50

Benefit betty brush roll set (£19.50)

The Body Shop mini brush kit (£14.15)

E.l.f professional travel kit (£5.00)

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